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The Name You Choose For Your Site Can Affect Your Future Fortune

Have you ever wondered just what’s in a name? If you are the owner of a brand new business, the answer may be quite a bit more than you think. While it’s true that a rose by any other name might still smell as sweet, it’s also true that a horrible domain name can adversely affect your fortunes on the web. This is an area where you need to spend quite a bit of time thinking over very carefully, because a mistake here could cost you dearly. A name might not be everything, but it does supply the very first impression that a potential customer has of your business.

What’s in a Name? The Power to Make or Break Your Online Business

When it comes time to buy a domain name, you need to proceed with caution. The name you choose has the power to potentially make or break your online business. The reason for this is simple: Not everyone knows who you are or what your business is. If they come to a domain named “Fresh Flowers” and instead find a business devoted to delivering pizza, they’re going to be very irritated. They will very likely shun your site due to this misunderstanding and will also advise their friends and family members to do the same. The wrong type of name can have lasting repercussions for ill.

Choosing the Right Domain Name Requires Forethought and Patience

There are no two ways about it. Choosing the right domain name for your business will require a great deal of patience, forethought, and skill. The name you choose should be simple, short, easy to spell, and easy to pronounce. On top of this already quite tall order, it also needs to memorable. If you really are going into the pizza delivery business, you might choose a name that is witty and easy to recall, such as “Pizza D. Action.” The important thing is to bring a smile to a potential customer’s face without making a joke that is too topical, labored, or obvious.

Make Sure the Name You Choose Is as Evergreen as Possible

Perhaps the most important consideration to keep in mind as you name your domain is that it needs to be as evergreen as possible. Name it for a quality that is sure to remain desirable in 20 years’ time. Don’t name it after a current TV show or internet meme that will be forgotten in a year. This is the main rule to keep in mind.

You Can Use the Web to Find a Reliable Domain Hosting Services Provider

It’s easier than ever to pick your domain name and get it registered for use by your official company website. You can even use a domain name checker to make sure that the name you have in mind isn’t already owned or reserved for use elsewhere. The domain hosting service provider you choose will be able to reserve your name and attach it to the site you choose to build for your business. As long as the name you have chosen is right for your business, you should have no trouble attracting a whole new host of potential customers. First impressions last longest, so name your domain with care.

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