Why you should use FB sponsored posts to boost your content

//

Most SEO experts and digital marketers understand that Facebook sponsored posts indeed need to be a part of their overall digital marketing strategy.  However, many organisations are unfamiliar with why this should be so, and this form of marketing can sometimes feel a little daunting. But with 2 billion active users on Facebook each month, this method of digital marketing simply cannot be overlooked.
Creating well-designed and captivating Facebook sponsored posts will definitely help your business reach its target audience and increase online interaction.  These two goals are the cornerstone of digital marketing and an absolute must for any business online today. Your business will benefit substantially from Facebook sponsored posts know-how, which will maximise online exposure and ultimately increase conversion rates and therefore sales.
Completing a course in digital marketing will definitely benefit your business as there are many aspects to Facebook sponsored posts and you’ll want to get the most for your advertising spend.
What are Facebook sponsored posts?
Although there are other popular social media platforms, Facebook continues to drive a quarter of all social media referral traffic, which is an impressive statistic.  It’s a well-known fact that online consumers are more likely to engage with Facebook sponsored posts than ads on any other social media site.  Therefore, it makes good digital marketing sense to ensure that your business makes the most out of your Facebook sponsored posts.
But, what exactly is a Facebook sponsored post?
Simply put, a Facebook sponsored post is a post that is paid to deliver it to a larger audience than your followers.  In other words, Facebook will take your post and share it with a specific audience for a short-term period of seven days.
How do Facebook sponsored posts work?  
It’s quite simple, a business can instruct Facebook to distribute one of their organic posts to an audience outside of their followers, which leads to your post being viewed by a wider audience.  The main benefits of making use of Facebook sponsored posts are they increase brand awareness and viewer engagement, which is great for your digital marketing efforts. A Facebook post can be sponsored by setting a maximum budget for a certain amount of days, not exceeding 7 days, and choosing audience targeting options.  
Facebook sponsored posts vs Facebook ads
What’s the difference between Facebook sponsored posts and Facebook ads?  Facebook sponsored posts are often referred to as “boosted posts” and sponsored posts also often get confused with Facebook ads.
Many people easily make the mistake of confusing Facebook ‘sponsored’ posts with Facebook ‘ads’. Here’s the difference: Facebook sponsored posts are created from a Facebook business profile and are quite easy to create and manage, whereas Facebook ads are built using Facebook Ads Manager and are a little more difficult to create.
Facebook sponsored posts
Facebook sponsored posts are designed for business use and are used to grow brand awareness and are short-term marketing campaigns.  A Facebook sponsored post is extremely easy to create with the added bonus of posts being boosted directly from your business Facebook page.  These posts can be run from between 1 to 7 days and are a quick way to increase shares and likes.
Facebook Ads
This type of marketing on Facebook is similar to sponsored posts, however, they are build using Facebook Ads Manager and have more in-depth targeting and budgeting options.  A major difference between Facebook Ads and sponsored posts is that Facebook ads are created with a more long-term advertising goal in mind. At least some knowledge of Facebook Ads Manager is needed, and these ads can remain active for longer periods.  
Why you should use FB sponsored posts to boost your content
Facebook sponsored posts are a great, cost-effective way for businesses to advertise on this major social media platform.  
Here are a few of the benefits associated with advertising via Facebook sponsored posts.
  • Boost existing posts – This is a really effective way to boost posts when looking for a short-term boost to your brand awareness.
  • Increased likes and shares – Facebook posts increase the number of users who will see your post, therefore the likelihood of more likes and shares is a great boost.
  • Ease of use – Advertising on Facebook through sponsored posts is an easy to use form of adverting that doesn’t require a lot of advertising knowledge.

// What Others Are Reading

Notability the best note-taking app for iOS and Mac :Review

//
Image
Image: GingerLabs.com The idea of taking notes only through pen and paper has become old now. Thanks to the fast advancement of technology, almost everything is now digitalized, even note taking. You no longer need pen and paper to write down the idea crossing your mind. All you need is a device like smartphone, tablet, or your computer, and you have endless canvas to write on. But in the market which is flooded with good and bad apps, it is often hard to find the best one, which can not only fulfill what we require but also show us something which we didn’t realize that we required. Notability is that kind of app. After around a week of scanning through different note-taking apps, Notability became my current favorite. Notability, is the name suggests, gives you the ability to take notes on your tablet, computer or smartphone. And unlike many other note taking apps, Notability is a professional in this field. We tested Notability both on iOS and Mac, here is what we t
Read more

How to Close Vested Account for investing in US stocks from India

//
Image
If you have ever searched for the ways to invest in US stocks from India then you might have come across 2 famous apps or services - INDmoney and Vested . Both of them allow Indian users to buy US stocks. Both of these services have their own set of Pros and Cons, and Vested is known for introducing lower charges (though IndMoney has now reduced its charges too). How to close Vested & Drivewealth Account Online While, Vested doesn't mention any details on its website on how to close Vested Account, but you can follow the steps mentioned below to officially close your Vested and Drivewealth Account. Compose a new Email to help@vestedfinance.co   from the email account which you used to register on Vested. In this email you can write that you want to close your Vested account  Vested will soon reply you back with a pdf file which you will have to download and fill in your Vested Account details and your Drivewealth Account ID. After filling the form, you have to email that pdf
Read more

Squid Game Season 2 and more coming to Netflix

//
Image
Squid Game , one of the most popular Korean dramas on Netflix right now, is coming back soon with Season 2.  Ted Sarandos, chief content officer of Netflix, has confirmed that Squid Game Season 2 is officially in the works. While he didn't share any details about when we can expect to watch Squid Game Season 2 on Netflix, but if we are to make a guess, it might be sometime next year or by the end of this year. Sarandos has also hinted that “ The Squid Game universe has just begun, " which means we might get to see Squid Game related contents like games and more. As right now, Squid Game merchandise and toys are already available for purchase in different parts of the world. What is Squid Game ? For those who are unaware, Squid Game is "an imaginative, unorthodox story in which 456 contestants risk their lives in a mysterious survival game for a chance to win 45.6 billion won." It was released on Netflix on September 17 of 2021.
Read more

Review: Macmerise phone case and skins

//
Image
Cases and Skins are currently one of the most popular accessories among gadget owners. Whether it is smartphone, tablet, or Laptop, everyone wants to keep there expensive (hard earned) gadget safe. Everyone wants to use it as long as they can. And that is the reason they look for a skin or case, which along with giving protection to their smartphone or tablet, could also add to its beauty. Gone are the days when skins or cases were only meant to protect devices. Now they have become style statements. Now they are being used to give a custom and unique look to gadgets. Whether it is their smartphone or laptop, everyone wants that the device they spend most of their time with, should look not only eye catchy, but also unique. But finding the perfect case for your perfect smartphone is perfectly hard. You can easily google for cases or skins and you will find more than 100 sites trying to offer something which you would love to put on your smartphone, tablet, or Laptop. But not
Read more

Get Free Tomb Raider trilogy for download from Epic Games Store

//
Image
If you like Tomb Raider game and don't have enough money to purchase it, then here is a best deal for you.  Epic Games is giving away free official copy of Tomb Raider games . You can just sign in and get the official Tomb Raider game for your compatible PC free of cost. Please note that the offer is valid till January 6th of 2022 . So, if you are interested then you can download the Tomb Raider game for PC free of cost by using the link below. (Hurry Up! before the sale ends) Click here to get Tomb Raider free ( valid till 6th Jan 2022 )
Read more