Skip to main content

Why you should use FB sponsored posts to boost your content


Most SEO experts and digital marketers understand that Facebook sponsored posts indeed need to be a part of their overall digital marketing strategy.  However, many organisations are unfamiliar with why this should be so, and this form of marketing can sometimes feel a little daunting. But with 2 billion active users on Facebook each month, this method of digital marketing simply cannot be overlooked.
Creating well-designed and captivating Facebook sponsored posts will definitely help your business reach its target audience and increase online interaction.  These two goals are the cornerstone of digital marketing and an absolute must for any business online today. Your business will benefit substantially from Facebook sponsored posts know-how, which will maximise online exposure and ultimately increase conversion rates and therefore sales.
Completing a course in digital marketing will definitely benefit your business as there are many aspects to Facebook sponsored posts and you’ll want to get the most for your advertising spend.


What are Facebook sponsored posts?
Although there are other popular social media platforms, Facebook continues to drive a quarter of all social media referral traffic, which is an impressive statistic.  It’s a well-known fact that online consumers are more likely to engage with Facebook sponsored posts than ads on any other social media site.  Therefore, it makes good digital marketing sense to ensure that your business makes the most out of your Facebook sponsored posts.
But, what exactly is a Facebook sponsored post?
Simply put, a Facebook sponsored post is a post that is paid to deliver it to a larger audience than your followers.  In other words, Facebook will take your post and share it with a specific audience for a short-term period of seven days.


How do Facebook sponsored posts work?  
It’s quite simple, a business can instruct Facebook to distribute one of their organic posts to an audience outside of their followers, which leads to your post being viewed by a wider audience.  The main benefits of making use of Facebook sponsored posts are they increase brand awareness and viewer engagement, which is great for your digital marketing efforts. A Facebook post can be sponsored by setting a maximum budget for a certain amount of days, not exceeding 7 days, and choosing audience targeting options.  


Facebook sponsored posts vs Facebook ads
What’s the difference between Facebook sponsored posts and Facebook ads?  Facebook sponsored posts are often referred to as “boosted posts” and sponsored posts also often get confused with Facebook ads.
Many people easily make the mistake of confusing Facebook ‘sponsored’ posts with Facebook ‘ads’. Here’s the difference: Facebook sponsored posts are created from a Facebook business profile and are quite easy to create and manage, whereas Facebook ads are built using Facebook Ads Manager and are a little more difficult to create.


Facebook sponsored posts
Facebook sponsored posts are designed for business use and are used to grow brand awareness and are short-term marketing campaigns.  A Facebook sponsored post is extremely easy to create with the added bonus of posts being boosted directly from your business Facebook page.  These posts can be run from between 1 to 7 days and are a quick way to increase shares and likes.


Facebook Ads
This type of marketing on Facebook is similar to sponsored posts, however, they are build using Facebook Ads Manager and have more in-depth targeting and budgeting options.  A major difference between Facebook Ads and sponsored posts is that Facebook ads are created with a more long-term advertising goal in mind. At least some knowledge of Facebook Ads Manager is needed, and these ads can remain active for longer periods.  


Why you should use FB sponsored posts to boost your content
Facebook sponsored posts are a great, cost-effective way for businesses to advertise on this major social media platform.  
Here are a few of the benefits associated with advertising via Facebook sponsored posts.
  • Boost existing posts – This is a really effective way to boost posts when looking for a short-term boost to your brand awareness.
  • Increased likes and shares – Facebook posts increase the number of users who will see your post, therefore the likelihood of more likes and shares is a great boost.
  • Ease of use – Advertising on Facebook through sponsored posts is an easy to use form of adverting that doesn’t require a lot of advertising knowledge.

What Others Are Reading

Download GTA V Free for PC - Official Version

Grand Theft Auto V or GTA 5 is currently available for download free of cost. One of the most popular games of all the time, the GTA V is free only for a limited time . You can download GTA V for $0 from Epic Games Store until May 21. The game which you will be getting free of cost is the premium edition of GTA V, which comes packed with $1 million bonus cash which you could use in the GTA Online game. How to Download GTA V Free for PC All you have to do is just use the download link mentioned below. After clicking on the link, click "Get." Please note that you will need to first register for Epic Games account, before you can get the game for free. And please be aware that the offer is only available till May 21. So, if you want to download GTA V Free for PC, then you will have to get it before May 21. Download Link

Review: Macmerise phone case and skins

Cases and Skins are currently one of the most popular accessories among gadget owners. Whether it is smartphone, tablet, or Laptop, everyone wants to keep there expensive (hard earned) gadget safe. Everyone wants to use it as long as they can. And that is the reason they look for a skin or case, which along with giving protection to their smartphone or tablet, could also add to its beauty. Gone are the days when skins or cases were only meant to protect devices. Now they have become style statements. Now they are being used to give a custom and unique look to gadgets. Whether it is their smartphone or laptop, everyone wants that the device they spend most of their time with, should look not only eye catchy, but also unique. But finding the perfect case for your perfect smartphone is perfectly hard. You can easily google for cases or skins and you will find more than 100 sites trying to offer something which you would love to put on your smartphone, tablet, or Laptop. But not

Your Options for Hosting Multiple Websites Online

The costs of web hosting and domain name registration have gone down a great deal that it is no longer uncommon to own multiple websites and not go broke. If you’re thinking of operating several websites, the information presented below may prove useful. The first thing you’d want to consider when planning to operate multiple websites is whether or not you’ll have them all hosted by a single Indian hosting company . There are plenty of hosting packages that allow you to put up several sites under a single account, while almost all web hosting companies permit the creation of multiple accounts, with each account about one site. If you are satisfied with the company hosting your existing website, it would work well to your advantage to have your other sites hosted by that same company since you already know the kind of service and support that it offers. If you’re in luck, they might also extend discounts to customers with multiple sites, and that will mean less expense on your pa